Support from businesses in the area is so important to the community, especially when children are involved. It’s a sad reality that not all families are financially able to enroll their children in sports and activities that are so wonderful for growth and personal development in a child. According to Vision Critical (2011), 1 in 3 families cannot afford to enroll their children in sports and recreational activities and I think that statistic is especially true here in New Brunswick. Canadian Tire decided to help with that and created Jumpstart.
I was very fortunate growing up to come from a family that was able to afford any sports and activities I wanted to take part in. From a young age I played softball, gymnastics, basketball and hockey as well as being involved in Girl Guides. Those things taught me a great deal about team work, self confidence, coordination and life in general, not to mention keeping me fit and healthy. I have met many, many friends along the way through sports and I’m so grateful for those experiences. Sports gave me the confidence, stamina and fearlessness that I have used many times in my life since childhood.
Canadian Tire started Jumpstart in 2005 and has been growing steadily ever since, thanks to generous donations and fundraising activities such as the Pedal for Kids campaign. This worthy program helps pay for enrollment fees, equipment and transportation for children who otherwise would not have been able to participate in sports and recreational activities. Here in New Brunswick, Jumpstart’s Pedal for Kids has helped 23,000 children from $2.8 MILLION in funds raised! In all of Canada 781,501 children have been helped. That is amazing!
Pedal for Kids is a 5 day, 500km bike ride which takes place every year in a different Canadian city. This year’s ride takes place from September 15th to the 19th starting in Ottawa and ending in Quebec City. You can follow Pedal for Kids on Twitter and Facebook to stay up to date on event information and news. You can also follow along by searching for the official hashtags #JSPedal2014 and #BDPédalez2014.
I am taking part in the Canadian Tire Jumpstart Pedal For Kids blog campaign. While I have received compensation as part of my affiliation with this program, the opinions shared are my own.